My name is Samantha Luis but my family and close friends call me Saffy. I’m quite a nomad: born in South Africa, then moved to England, Florida, Chicago, and now Los Angeles, California. My travels and experiences have shaped my outlook on life as well as my career. I studied Marketing and Management at FSU and have been lucky enough to work in both the Healthcare and Tech industries excelling in Sales and Marketing. I started this site to provide driven women, such as myself, with tricks I’ve learned along the way. Whether I share the best books/articles I’ve come across, how to stay motivated and successful in this highly competitive work environment, or how to relax and have fun on your downtime, I hope to provide some value for you!